Kylie cosmetics have been trending lately since the Coty take over. Coty are billion pound company who own a plethora of brands. Maxfactor, Rimmel and Maybelline to name a few. It seems the merger could be behind the fall of Bourjois. Coty has announced they will be removing Bourjois from sale in the UK. A representative told cosmopolitan
“We can confirm that following a strategic review of Coty’s Consumer Beauty brands in the UK we’ve made the difficult decision to exit Bourjois. This will allow us to focus to a far greater degree on our priority Consumer Beauty brands.”
Bourjois is a French beauty brand best known for their healthy mix foundation. Disappointedly the brand hasn’t kept up with the times. The options within their foundation shade range dire. As a result sales for them within the UK have dwindled.
According to global data.
Sales decreased in the UK due to lower volumes, a decrease in NHS funding and ‘challenging’ retail conditions in the market.
The beauty industry has become hugely over saturated over the years. UK cosmetics sales have been on the decline. Competion has been fierce since the influx of celebrity beauty brands popping up. Rihanna launched Fenty beauty with a record breaking shade gradient. And Kylie cosmetics saw eye watering profits in its first year. Before selling a percentage to Coty they launched Kylie Skincare.
Bourjois told Metro ‘It will be in store and online in the UK for a limited time only from today – and will still be available in its birthplace, France and in over 50 markets worldwide.’
In conclusion it would be wise to use your products sparingly or stock up on your faves while you can. Alternatively there’s always the eurostar!
Here’s hoping Kylie cosmetics fills the empty space Bourjois has left. Although they don’t have any innovative products we haven’t already seen before.